Design in Brabant

The Netherlands is the 6th most creative economy in the world.

Known for innovative design, it has particular expertise in:

• product design for industrial design
• interior products
• fashion

The European market demonstrates an increasing awareness of the key role design can play in a company's marketing strategy, enabling it to stand out and get a better price for its product. Design is increasingly widely accepted as a critical success factor for innovation in technology-driven industries.

Innovation is a smart combination of technology, (non-technological) ergonomic and emotional factors. The Brabant city of Eindhoven is a European design and technology hotspot and plays a prominent role in Dutch design:

• Design Connection Eindhoven coordinates collaboration between design companies, government bodies, intermediary organizations and knowledge and educational institutes
• hosts the internationally recognized ‘Dutch Design Week'
• awarded the title of European Design Capital 2006

Industry Partners
Brabant actively encourages cooperation between academia, specialist research institutions and industry. The design industry in Brabant has access to a considerable network of specialist partners.

Business Environment
Brabant's leading position in design is confirmed by the presence of world-class design icons:

• Design Academy Eindhoven
• TU/e Industrial Design
• DROOG design
• Philips Design
• Van Berlo Strategy+Design

More information on this industry is available in Build your own Brabant report.