Mitas, the Czech producer of off-road tyres, will open a sales/distribution office and warehouse in Uden to improve services and increase market share in the Netherlands and Belgium. Mitas will acquire Tribatyre, headquartered in Uden. Tribatyre is a major Dutch importer of agricultural and industrial tyres.

“Mitas is expanding its sales network in Europe,” Andrew Mabin said. Mabin is Mitas’ sales and marketing director and vice-chairman of the board. Tribatyre and Mitas have been cooperating since 2002. “Tribatyre’s experienced team of nine gives Mitas leverage for success in a fiercely competitive market,” Mabin added. “Mitas is now set to increase market share and rapidly improve logistics, marketing and customer services in the Netherlands and Belgium.” This latest acquisition is one in a string of recent moves to strengthen sales in for example France or Russia. “It is the farmers, construction industry and original equipment manufacturers who benefit when Mitas establishes a local presence,” Mabin added. One in four new tractors and harvesters in Europe is fitted with tyres produced by Mitas. Mitas also makes industrial and motorcycle tyres.

“The takeover by Mitas is a great benefit to our customers,” said Wouter Trienekens, the owner of Tribatyre. “They can still enjoy the local advice and knowledge of the sales team, and on the other hand the global player provides much appreciated backup,” Trienekens added. Tribatyre, established in 1990, sells tyres and wheels for agriculture and industrial applications, such as tyres for tractors and other farming machinery, dumpers, cranes, excavators, loaders, forklift trucks and trucks. Tribatyre also operates a tyre and wheel assembly.