Genesis Engineering opened the doors to its European Logistics Center in 2008. Based in the Brabant city of Helmond, it launched with a staff of 15, planning to expand to 40 employees within three years.
Genesis Engineering has offices in California and Singapore and a service desk in Amsterdam. As a multi-national service provider in the area of logistics, supply management, technical support and storage, it is specialized in the provision of services for Cisco’s network equipment across the world. Cisco recently transferred all logistical transactions for the European market to Genesis, who now manages, tests and configures a palette of around 75,000 products for this world-wide market leader in network equipment.
To meet demand Genesis needed to open new offices in the Netherlands. After an extensive selection process, the choice was made for Brabant, identified by Thomas A. Driscoll, President and CEO of Genesis Engineering as an area with an outstanding transport infrastructure. “A large percentage of our supplies take place via the road network. This makes the East of Brabant an excellent operating base. Furthermore, we’re very close to Cisco's Head Office in Amsterdam." Major factors in the selection of Helmond were its geographical location and logistics knowledge infrastructure. Working together, educational institutions, companies and local government have ensured that Brabant can compete with logistics hotspots on the world stage, making Helmond an easy choice for Genesis Engineering. “Within 24 hours of our fact-finding trip to Brabant, organized by BOM Foreign Investments, we were able to go for Helmond. The location is just perfect for logistics offices.”
Thomas A. Driscoll was also impressed by the business mentality in the province. “During this entire process our experience has been that the business mentality is comparable to that in the US; solution-oriented and decisive. This is the spirit that’s needed to make a success of Cisco's logistics centre in Helmond." The fast and successful launch of their new logistics center was key for Genesis and the support and services received from the BOM made this possible as their CEO explains: "That this project would run smoothly was very important to Genesis. Since Cisco is a leading and very dynamic market operator, this new logistical hub needed to be operational in as short a time as possible. In spite of the complexities concerning security and network communications, Genesis could only afford its operations to be at a standstill for just a few days for the set-up of the new offices. The BOM responded magnificently to this. I would certainly advise companies that are considering setting up offices in Brabant to work together with the BOM.”